Issues and Innovation in Retailing: Integrated Marketing Communications (IMC) and Security Issues. This paper outlines the concept of Integrated Marketing Communications: A feedback model that employs the information generated by electronic sales as market research data and employs it to fine tune a rifle-targeted marketing approach. Subsequently, the security issues that this technology raises are explored. These include security of financial information and privacy questions. 6 pgs. Bibliography lists 12 sources. Pages: 6 Bibliography: 12 source(s) listed Filename: 3647 Innovation in Retailing.doc Price: 53.70