There Must be Moral Limits to Acceptable Advertising. This paper discusses the role and function of advertising in a free market, and the necessity of regulating it for the sake of social justice. The paper argues that there must be moral limits to acceptable advertising. 9 pgs. Bibliography lists 8 sources. Pages: 9 Bibliography: 8 source(s) listed Filename: 5190 Limits Acceptable Advertising.doc Price: 80.55