The emergence of the rational market individual and the discovery of society were not isolated but intimately related events. This essay discusses the connection between the emergence of the rational market individual and the discovery of society. The paper demonstrates how economic rationality was accompanied with the emergence of Westernn society. Indeed, the pursuit of one's own economic self-interest was the foundation to how capitalism would function. The way capitalism functioned, meanwhile, created Western culture. 10 pgs. Bibliography lists 3 sources. Pages: 10 Bibliography: 3 source(s) listed Filename: 6560 Emergence Rational Market.doc Price: 89.50