Advertising, Popular Culture and Capitalist Use of the Sub-cultural. A 6 page paper comparing two provided articles. Maynard concerning homoerotica as employed to sell men's underwear among other products, and Hebdige's more general comments on the power of subcultures when representing reality via media. 6 pgs. Bibliography lists 2 sources. Pages: 6 Bibliography: 2 source(s) listed Filename: 4942 Advertising Popular Culture.doc Price: 53.70