Ads and Representation. This paper argues that advertisements are part of capitalist ideology. They are part of the patriarchal agenda to socially construct certain roles for different groups. They marginalize and exclude the women, the poor, and coloured minorities from positions of power. 9 pgs. 7 f/c. 4b. Pages: 9 Bibliography: 4 source(s) listed Filename: 3253 Ads and Representation.doc Price: 80.55