This critique of an article on memory and learning suggests that researchers look for a unitary model of memory in no small part because we have assigned a single word to a collection of different neurological functions and because (and this is of course why we have one term that covers all of the ways in which we recall the past) the subjective experience of remembering things suggests that what our brains are doing inside as we recall different types of events seems to be the same. However, there is in fact no reason to believe that this is actually the case. Our own perceptions of how our memory works (and our consequent belief that memory is a relatively unified set of actions) may well be entirely wrong.