Advertising and Memory This paper analyzes a research report by Braun, Ellis, and Loftus (2002) on the way advertising can change memory, with experiments using advertising of an autobiographical nature to suggest that the viewers once met a character at a Disney report, resulting in the formation of a new memory of an event that never happened and raising many questions about memory formation and retention Pages: 4 Bibliography: 1 source(s) listed Filename: 22418 7232.doc Price: 35.80