Personality Theory and Consumers. This paper examines how Sigmund Freud's and Karl Jung's theories are used to sell products. This paper examines how companies are categorizing people according to the types of people that they are and appealing to each group directly. Examples of the different types of people are listed as well as their characteristics. 7 pgs. 0 f/c. 7b. Pages: 7 Bibliography: 7 source(s) listed Filename: 1963 Personality Theory Consumers.doc Price: 62.65