The prevalence of advertisements designed to specifically entice young people to drink, smoke, and engage in morally, ethically, and personally questionable behavior is at a near crisis level in todayÂ’s television media. Without exception, advertisements for alcohol are directly targeting the youth of America in their imagery, music, style, and tone. It will be demonstrated in this paper that advertisers are directly targeting under-age children with their come-onÂ’s to drink.
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