Fiske, J "The Jeaning of America" Understanding Popular Culture 1989 Unwin Hyman Inc: 1989, pp. 1-21. Remarkably, Fiske reports that 118 of 125 of one of his classes were once dressed in jeans. He also points out that their physical attributes, their functionality, is a precondition of popularity but not a complete explanation. Popularity, indeed iconographic status, in the world of popular culture has far more to do with image and perception-marketing-than it does with physical reality. Pages: 4 Bibliography: 4 source(s) listed Filename: 18730 Understanding Popular Culture.doc Price: 35.80