Communication and Rhetoric in Media Texts The rhetorical strategies of logos, logical appeal, pathos, emotional appeal, and ethos, authorial appeal do not appear merely in political discourse and debate. They are part of the everyday mechanism of media text production. Advertising, the most pervasive media genre in existence, uses techniques of persuasion to foster its one goal, consumption. Pages: 3 Bibliography: 0 source(s) listed Filename: 20376 Rhetoric Advertising Strategies.doc Price: 26.85