Commercials and Women's Identity. This paper discusses commercials and their effect on women's identity. When we look closely at the world of advertising and commercials, we see how society exploits women for the sake of selling products. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. Pages: 15 Bibliography: 7 source(s) listed Filename: 19935 Commercials Women Identity.doc Price: 134.25