McLuhan: The Medium is the Message . This paper examines Marshall McLuhan's, "The Medium is the Message". It begins with a brief synopsis of this article. Then it applies this theoretical paradigm to diverse issues in mass communications study. This approach demonstrates the continuing vitality of McLuhan's theoretical musings. 7pgs. Bibliography lists 4 sources. Pages: 7 Bibliography: 4 source(s) listed Filename: 8106 The Medium.doc Price: 62.65