Mass Media IS NOT a Major Instrument of the Ruling Power. This paper will argue that mass media is not a major instrument of ruling power. This is because the audience of mass media is more sophisticated than generally acknowledged, and they have demonstrated the capacity to reject messages broadcasted, particularly through advertising, in mass media. 3 pgs. 4 f/c. 1b. Pages: 3 Bibliography: 1 source(s) listed Filename: 2411 Mass Media Power.doc Price: 26.85