Freudian and Rogerian Analysis Of Lexus' TV Commercial For the ES300. This essay is an analysis of a Lexus commercial for the ES300 - the "car that loves you back." It uses the theories of Freud and Carl Rogers to deconstruct the imagery and implicit value systems that the commercial presents. 6 pgs, bibliography lists 2 sources. Pages: 6 Bibliography: 2 source(s) listed Filename: 12522 TV Commercial ES300.doc Price: 53.70