Berger and Itwaru. This paper is a critical discussion of the relations between cultivating a mass culture and advertising. Some of the topics covered include the relation of image and ideology, as well as image, desire, and identification. Of interest in this essay is the way that advertising works to create a cultural identity that relies on the imagery and fantasy promised in advertisement and promotion. 14 pgs. 3 sources. Pages: 14 Bibliography: 3 source(s) listed Filename: 11606 Berger and Itwaru.doc Price: 125.30