The Thai Mobile-Phone Market and Assessing Risk. The exploration of the Thai phone market using TelcomAsia- Orange (TA- Orange) is an excellent illustration of the types of risks that can impact the business setting, where TA- Orange sought to capitalize within an increasingly competitive mobile- phone market in Thailand. This paper identifies and explores four of the risks that TA- Orange was forced to identify and to deal with when making its play into the marketplace. Pages: 4 Bibliography: 2 source(s) listed Filename: 14606 Thai Mobile Phone.doc Price: 35.80