The Internet and the Development of a Digital Brand Strategy This paper discusses branding on the Internet, inclduing the meaning of branding, methods to achieve branding, special means to achieve branding on the Internet, some of the problems involved, steps to be followed in creating an ebrand, and recommendations made by different theorists as to how to achieve and maintain a brand on the Internet in an effective manner. Pages: 15 Bibliography: 15 source(s) listed Filename: 16517 Internet brand strategy.doc Price: 134.25