The Business World and the Industry of Ice Cream. This five-page paper considers the ice cream industry in general as well as the place that Ben and Jerry's has in the industry. Porters five forces model is used to analyze the environment as well as an external environmental analysis. Using as business model and looking at how small businesses grow by looking at demographics and consumer systems. Pages: 5 Bibliography: 6 source(s) listed Filename: 17596 Business World, Cream.doc Price: 44.75