The Body Shop. This paper examines The Body Shop cosmetics stores as an example of branding and marketing. The company's attempts to position itself as socially responsible are outlined, and criticized. The contradiction between marketing luxuries and claiming to be socially responsible are explored also. 4 pgs. Bibliography lists 11 sources. Pages: 4 Bibliography: 11 source(s) listed Filename: 8282 The Body Shop.doc Price: 35.80