SPA Consumer Behavior & Marketing Research This paper discusses consumer behavior and marketing research on Spas. While the spa is becoming the trendy destination, the spa-at-home theory has taken off in recent years. Granted that the spa visit can be both time consuming and costly, the spa-at-home concept gives consumers a chance to loosen in their own home, which is an alternative to comfort. Pages: 1 Bibliography: 0 source(s) listed Filename: 846 Consumer Marketing Research.doc Price: 8.95