Sales Promotion: An Effective Marketing Communication Tool. This two-page paper undergraduate paper focuses on the effectiveness and importance of sales promotions. Promotions are rapidly gaining popularity as an important marketing tool and major companies are employing various techniques of sales promotions to attract more customers and boost sales. 2 pgs. Bibliography lists 2 sources. Pages: 2 Bibliography: 2 source(s) listed Filename: 9979 Sales Effective Promotion.doc Price: 17.90