Relationship Marketing This paper discusses the nature of relationship marketing, how it affects the structure of business organizations, and what theories apply to this process, with relationship marketing being customer-oriented marketing. It gives due attention to the customer as the determinant of the marketing mix, and with this emphasis on the customer shaping the way the business organizes to meet the challenge. Pages: 6 Bibliography: Content-Di source(s) listed Filename: 21889 Relationship Marketing Business.doc Price: 53.70