Procter & Gamble and Data Warehousing This paper reports on a project at Procter & Gamble in which the company utilized a computer model as a Decision Support System (DSS) to analyze different possible choices for distribution centre placement in order to reduce costs and to increase efficiency, answering a series of questions on the case and on how effective the computer model used was. Pages: 8 Bibliography: 0 source(s) listed Filename: 20752 Price: 71.60