Pricing Strategies This paper examines pricing strategies, specifically competition-based pricing and customer-based pricing, suggesting that customer-based pricing is better and showing how it is used to include a number of elements customers see as adding value to their purchases and so deciding the customer to make a purchase, showing that different values are important to different customers. Pages: 18 Bibliography: 18 source(s) listed Filename: 16367 pricing strategies customer.doc Price: 161.10