Meetings, Conventions and Hotel Sales Assignment 2: Sales Process Video Review Preparing for the sale: The four main steps in preparing for the sales call are: Get to know your product very well, so you can talk about the benefits. Know your competition really well so you can compete effectively, and even cooperate if it is to your company’s advantage. Know your prospect – learn all you can about the organization, the event, and who will make the final decision. This requires research, thought, and evaluation. Pages: 5 Bibliography: 4 source(s) listed Filename: 23385 Essay - Hotels - C3225 (865) .doc Price: 44.75