Marketing Theory, Four Ps and use of SWOT Analysis. This is a 4-page paper in MLA format that discusses about the theory, Four Ps and use of SWOT analysis in marketing. Yes there is a lot more to marketing than simply finding out what people want and providing them with a product that fits the research. But before going into the discussion, first we need to understand the concept of marketing. 4 pgs. Bibliography lists 4 sources. Pages: 4 Bibliography: 4 source(s) listed Filename: 5928 Marketing Theory 4P's.doc Price: 35.80