Marketing Strategy for a Single Unit McDonalds Retail Store. This paper will discuss a local small town franchise of McDonalds, and seek to reveal a marketing strategy that will project new products and developments. By understanding some of the techniques involved in this retail store, we can see how it may grow. Pages: 6 Bibliography: 0 source(s) listed Filename: 17282 Marketing Strategy, Mcdonalds.doc Price: 53.70