Marketing Communications: Diet Coke This paper uses the product diet Coke to discuss the differences between two marketing communication channels, advertising and public relations, showing that the two are closely related and are not always separated in a significant way, while advertising is devoted to increasing sales and public relations to maintianing a coporate impage and reputation. Pages: 14 Bibliography: Content-Di source(s) listed Filename: 22085 Marketing Diet Coke.doc Price: 125.30