Mad Cow Disease and McDonald's: The Successful Education of the General Public. This paper assesses the issue of advertising safety precautions for Mad Cow Disease from the position of a campaign manager for McDonald's customer service division. This paper will take the position that the public would remain loyal to McDonald's after efforts are made to educate them concerning mad cow disease. Pages: 5 Bibliography: 5 source(s) listed Filename: 18522 Mad Cow McDonald.doc Price: 44.75