International Marketing Plan: Addressing Market Strategy for Victoria Bitter This paper is a preliminary marketing report for beer entry into the Hong Kong market. The beer discussed is "Victoria Bitter", a brand that is established in Australia and has a history since 1890. VB wants to conquer the Hong Kong youth demographic, but the beer market in Hong Kong at this time is highly saturated. This paper addresses these issues. NO SWOT ANALYSIS. Pages: 15 Bibliography: 6 source(s) listed Filename: 16471 beer Hong Kong.doc Price: 134.25