Information Technologies and the Hotel Industry: Creating Customer Service Incentives Using Data Management Resources This paper addresses the use of data management resources (DMR) in the hotel setting. Often called customer resource management (CMR), these tools are useful in helping to facilitate improval in customer services. This paper provides a brief overview of what these tools are, and two examples of DMR tools that can be used successfully in a hotel setting. Pages: 10 Bibliography: 3 source(s) listed Filename: 16613 hotel data management.doc Price: 89.50