General Mills Inc.: The Cereal Market. This case analyzes General Mills Cereal Market in the present and looks toward the future. A SWOT analysis is used to determine its present position in the market place. Recommendations are made at the end of this case paper. 10 pgs. 15 f/c. 7b. Pages: 10 Bibliography: 7 source(s) listed Filename: 1782 General Mills.doc Price: 89.50