Exxon Valdez: The PR Strategy. This eight page paper discusses how Exxon's public relations people effectively dealt with the Exxon Valdez oil spill into Alaska's Prince William Sound. The content focuses on what happened, what the PR strategy was, and how successful Exxon's efforts were to limit the public relations damage. 8 pgs. 8 f/c. 5b. Pages: 8 Bibliography: 5 source(s) listed Filename: 3399 Exxon Valdez Advertising.doc Price: 71.60