Case Study: Birch's Road Caf. The Birch's Road Café in North Bay is facing bankruptcy. At present costs have been cut to a minimum (and many financial commitments have not been met) yet revenue remains inadequate. Therefore, income must be increased. This business plan advocates various short-term measures to immediately increase revenue and strategic plans also directed to increasing income. The former will save the business while the latter will ensure its stability and long-term success. 6 pgs. No sources listed. Pages: 6 Bibliography: 0 source(s) listed Filename: 4163 Birch's Road Café.doc Price: 53.70