Business and You Dick and Mac McDonald built the first McDonaldÂ’s restaurant in 1954. The companyÂ’s motto was quality, service, cleanliness, and value (McSpotlight). One year later, Ray Kroc became the first franchisee. Three years later, in 1957, McDonaldÂ’s became a corporation. By 1959, the 100th McDonaldÂ’s opened up in Chicago. Two years after that, Ray Kroc bought all the rights to the McDonaldÂ’s concept for $2.7 million dollars. 1963 was a big year for McDonaldÂ’s. Pages: 4 Bibliography: 6 source(s) listed Filename: 21292 Price: 35.80