Black & Decker This paper analyzes a case study of the Black & Decker power tool company, which dominates the consumer and industrial segments but which has failed to make much of a mark in the Tradesmen professional market because tradesmen see the products as consumer products and so as not professional enough, though the tools are of high quality, are cheaper than the competition, and serve well in the equally-professional industrial market. Pages: 10 Bibliography: Content-Di source(s) listed Filename: 22196 7000 Black and Decker.doc Price: 89.50