This paper is a case study of Bertelsmann AG, which must be considered a highly successful company, having lasted for more than a century and a half. It has changed during the course of that history from a printing company to a media giant, with operations worldwide. More recently, the company has changed leadership and direction to a degree, and it now faces a period of decision as it analyzes the market and its place in that market and decides what to do for the future.
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