Audio Visual Corporation Case Study One of the most common mistakes that company executives make when they acquire new and expensive software or hardware (or both) is that they tend to see the new purchase as a form of divine intervention: Whatever problems the company might have been experiencing before will be magically removed by this new piece of machinery. However, this is of course not true and our hypothetical case study of the Audio Visual Corporation reminds us exactly why this is: Machines are only as smart as the people using them – and only as useful as they are made to be by a company’s managers and executives Pages: 3 Bibliography: 5 source(s) listed Filename: 16872 importance business communication.doc Price: 26.85