An Argument for the Mirror Affect in Advertising This paper will discuss the article The Language of Advertising by Charles O'Neill and seek to understand his opinions on popular trends in the American lifestyle. By arguing for the easily susceptible mindset of Americans to accept Ads, as well as to mindlessly like them, we can learn that economic and historical features play into this mindset. This paper will analyze the O'Neill article in this manner. Pages: 3 Bibliography: 2 source(s) listed Filename: 16415 ONeill Advertising Consumer.doc Price: 26.85