Advertising and E-mail Marketing The following paper will explore ethical and legislative actions considered in the use of e-mail for advertising, as they relate to "SPAM". Details include what motivates advertisers to use unethical and dishonest advertising tactics (SPAM). The paper also will explore a view of the artistic requirements and qualities of on-line vs. print and TV advertising. The benefits and disadvantages of each will be considered, and how they may complement each other in an integrated marketing campaign. Pages: 8 Bibliography: 9 source(s) listed Filename: 15700 Spam Motivation Advertising.doc Price: 71.60