A Brief Study of the Effectiveness of Southwest Airlines This paper briefly examines Southwest Airlines as a successful model of an airline. Southwest has manifested profit over the past three decades, and it is evident that their business model is successful dure to increased profitability despite environmental conditions. This paper also suggests a five-year plan based on a potential expansion of Southwest into luxury flying. Pages: 12 Bibliography: 4 source(s) listed Filename: 16882 Southwest business model.doc Price: 107.40