This seven-page senior level paper discusses Leo Burnett the advertising guy. Leo Burnett was an advertising leader who is responsible for bringing big changes in the way advertising was done in America. He was a genius who brought new and creative ideas to the world of commercials. Starting from a scratch he went on to build one of the largest Advertising companies in America. His contribution to the world of advertising is so huge and his influence on media is so tremendous that it simply can't be overlooked. 7 pgs. Bibliography lists 6 sources.
